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From one focus to three businesses

23Solutions is the parent company that brings together 23DigitalConsulting, 23Drone and 23Content under one umbrella. The story starts in one place — and branches out from there.

Parent company23Solutions
23DigitalConsulting23Drone23Content

23DigitalConsulting

The purpose of 23DigitalConsulting is to help businesses get a fast, professional and technology-forward digital presence. The company builds modern, tailor-made websites in an Astro development environment and uses Anthropic's AI tools – Claude AI, Claude Code and Claude Design – throughout the process, from design to development.

Beyond that, 23DigitalConsulting advises on data management and solutions such as Digital Asset Management (DAM), Product Information Management (PIM), and other platforms for handling, organising and sharing data, as well as connecting the website to the business's marketing and CRM tools via Claude Integrations/MCP. The focus is on improving workflows, data quality, and accessibility across the business.

23Drone

The purpose of 23Drone's services is to help businesses collect, document, and use valuable data through professional drone solutions.

Inspection

We carry out visual and thermal drone inspections of buildings, structures and facilities that identify damage, wear and potential risks before they turn into costly problems. With thermography we can uncover hidden faults such as overheated electrical components, heat loss in buildings and defective connections — without physical intervention. The inspections are widely used across construction, industry, energy facilities and real estate, where precision and documentation are essential.

2D & 3D mapping

Through photogrammetry we turn drone footage into precise, georeferenced 2D orthophotos and detailed 3D models. This gives you a measurable overview where distances, areas and volumes can be calculated with high accuracy — used for project planning, volume calculations of soil and materials, tracking construction progress, and documenting terrain and facilities over time.

The goal is not just to deliver drone footage, but to create better overview, more efficient documentation, and a digital data foundation the customer can use throughout the lifetime of the asset or project.

23Content

23Content creates visual content that helps businesses stand out — from short films and product videos to image series that tell a story across your website, social media, and campaigns.

We work across the whole process: from the initial concept and storytelling, through the actual photo and video production, to editing and adapting the material for the exact formats and platforms your customers are actually on — whether that's an Instagram reel, a product page, or a TV campaign.

The goal isn't just good-looking footage, but content that's strategically built into your branding and marketing, and that holds up when it needs to be reused across channels over time.

Jimmy Madsen, founder of 23Solutions
The founder

Jimmy Madsen

DigiEyeZ → Digizuite DAM → Keyshot → 23Solutions

Jimmy Madsen's career in digital data management began in 2000, when he co-founded DigiEyeZ together with Søren Dolberg and John Normann Burke-Hansen. That experience laid the groundwork for the three of them to later co-found Digizuite DAM together — a Digital Asset Management platform that was subsequently sold and is today part of Keyshot. It added up to 25 years with Digizuite and close to two more years at Keyshot after the acquisition.

Those 25 years came down to the same thing every time: helping companies get control of their digital material, give it a structure that holds, and get value out of it again and again. That experience is what sits behind 23Solutions' focus on data management — and behind the particular interest in drone data, where orthophotos, 3D models and thousands of images place exactly the same demands on structure as a media library. It is also the reason for building the company as one unified umbrella rather than three separate businesses.